The once dormant naval base, steeped in history, was ready for a fresh start. With passion, direction, and effective leadership, Liberty Station underwent a remarkable transformation, quickly capturing the attention of San Diego's most prominent hospitality groups. This revitalization brought immense joy to both locals and visitors.

I played a pivotal role in breathing new life into this historic community. I spearheaded the development and management of a comprehensive marketing strategy and budget. This included the creation and launch of a fresh brand identity, encompassing a new logo, website, and captivating narrative. I orchestrated numerous community events, drawing in thousands of attendees, and meticulously built a thriving social media presence from scratch, amassing an impressive following of over 25,000 devoted followers.